Hi, I'm Firra Citra Ayu Rohimat

BNSP-Certified Professional Trainer and Learning & Development Specialist with over 2+ years of proven experience in people development strategies, career counseling, and corporate training programs.

Transform your career and organization with expert guidance in professional development, strategic training design, and measurable performance improvement solutions that align with industry best practices.

Firra Citra Ayu Rohimat - BNSP-Certified Professional Trainer and L&D Specialist Indonesia

About Me

Passionate about developing people and transforming careers

Transforming Careers Through Strategic Development

Empowering professionals with strategic insights and proven methodologies

As a BNSP-Certified Professional Trainer and Learning & Development Specialist, I bring over 3 years of proven experience in creating impactful people development strategies. My deep expertise in counseling and career guidance has helped countless people navigate their career paths successfully.

I specialize in turning strategic insights into clear, measurable, and impactful career roadmaps that align with current industry demands. My approach combines theoretical knowledge with practical application, ensuring sustainable growth and development.

"My mission is to bridge the gap between potential and performance, turning career aspirations into achievable realities."
Firra Citra Ayu Rohimat

By the Numbers

Proven track record of measurable impact

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Increase in coaching program success rate
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Employees upskilled across 10+ departments
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Training modules designed & delivered
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Certification compliance accuracy (zero audit discrepancies)
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Years of L&D experience
BNSP
Certified Corporate Trainer

Featured Projects

Real programs, real results — from training needs analysis to measurable performance gains

132%
improvement in coaching success rate

Data-Driven Coaching Program

132% improvement in coaching success rate, now the company standard

Challenge

The organization needed a more structured, measurable approach to employee coaching — moving beyond ad-hoc sessions toward a program that could demonstrate clear performance impact.

Approach

Designed a data-driven coaching program built around structured assessments, standardized pre/post-tests, and behavior trackers to monitor participant progress over time.

Result

Achieved a 132% improvement in success rate for the initial participant. The framework was subsequently adopted as the standard coaching model for 5 additional employees.

10+
cross-functional teams adopted the framework

Project Management Framework & Competency Matrix

Built from zero, adopted by 10+ cross-functional teams

Challenge

The company had no standardized framework for managing cross-departmental projects, leading to inconsistent handover processes between teams.

Approach

Conducted a training needs analysis across 10+ departments, then designed the company's first Project Management framework and competency matrix from the ground up.

Result

The framework was adopted by 10+ cross-functional teams, standardizing workflow handovers and improving inter-departmental collaboration efficiency.

100+
employees upskilled across 10+ departments

20+ Technical & Soft-Skill Training Modules

Upskilling 100+ employees across 10+ departments

Challenge

Employees across multiple departments needed structured upskilling in both technical and soft skills, with a way to measure long-term retention — not just attendance.

Approach

Created and facilitated 20+ training modules covering technical and soft-skill topics, paired with standardized pre/post-tests and behavior trackers to evaluate training effectiveness.

Result

Upskilled 100+ employees across 10+ departments, with measurable improvements in both knowledge retention and on-the-job behavior change.

Core Competencies

End-to-end training cycle expertise, from analysis to impact evaluation

Training Needs Analysis

Identifying skill gaps across departments to build training plans aligned with company OKRs.

Instructional Design

Designing and facilitating technical & soft-skill training modules that drive real behavior change.

Data-Driven Coaching

Building coaching programs with structured assessments and measurable success metrics.

Competency Framework Development

Creating competency matrices and frameworks adopted company-wide.

Public Speaking & Facilitation

Delivering engaging training sessions and presentations across all levels.

Strategic L&D Planning

Aligning talent development strategy with business objectives.

My Services

Comprehensive solutions for your professional development needs

Experience & Expertise

Building careers through proven methodologies and strategic insights

BNSP Certification Achievement

Professional Trainer Certification

Achieved BNSP (Badan Nasional Sertifikasi Profesi) certification, demonstrating mastery of professional training competencies and adherence to national standards.

L&D Specialist Experience

2+ Years of Impact

Developed and implemented comprehensive learning and development strategies, resulting in measurable improvements in employee performance and career progression.

Strategic Career Counseling

Proven Methodologies

Successfully guided numerous counselees through strategic career transitions, utilizing deep counseling expertise and industry insights to create actionable career roadmaps.

Past Speaking Engagements

Recent events where I've shared insights and inspired professionals

Interested in Having Me Speak at Your Event?

I'm available for keynote presentations, panel discussions, and workshops on career development, learning & development strategy, and professional training design.

Mentoring Sessions

Real moments from impactful mentoring sessions

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Mentoring Session Documentation

Browse through authentic moments from mentoring sessions

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1-on-1 Sessions

Personalized mentoring tailored to individual career goals and challenges

Career Growth

Strategic guidance to accelerate professional development and advancement

Actionable Insights

Practical solutions and frameworks for real-world career challenges

Let's Build Your Career Together

Ready to transform your professional journey? Let's create your strategic career roadmap.

Get In Touch

I'm here to help you navigate your career journey with strategic insights and proven methodologies. Whether you're looking for professional training, career counseling, or organizational development solutions, let's discuss how we can achieve your goals together.

Email

firracitra@gmail.com

LinkedIn

Firra Citra Ayu Rohimat

Professional Mentor

Available on Dealls Platform

⭐ 100% Rate

🎯 Mentoring Expertise

Career Planning Communication Skills Goal Setting CV Making Interview Prep Personal Development

Ready to Transform Your Career? Join my mentoring program and unlock your potential with personalized guidance, proven strategies, and actionable insights that will accelerate your professional growth!

Dealls Verified Mentor on Dealls Platform